Understanding our brand
Elegance, power & strength.
A guide to who we are, what we burn for, and the direction we're headed.
The idea behind the logo
Find your fire.
The symbol of fire is a cue pointing to transformation — the classical symbol of change, refining raw crudities into something as bright as a flame. A flame is a hot, bright stream of burning gas that comes from something that is burning.
Our brand is the symbol of our heritage, of quality and of trust. To our customers, it embodies our commitment to anticipate and meet changing global needs. To our organisation, it represents the imagination we use to address those needs in a manner that reflects our values.
"Head North."
Our values
We burn red and black.
The combination of red and black creates a powerful, high-contrast aesthetic representing energy, passion, authority and confidence.
Energy
We bring passion and heat to every installation.
Direction
Head north — clear, guiding, always focused.
Trust
Consistent supply removes uncertainty on the floor.
Quality
Certified partners, certified results — every time.
Our story
An experienced industrial gas supplier in Boksburg.
We help clients select the correct gas for their application and stock products from some of the most trusted names in the gas appliance and supplier industry. Whether it's an Afrox order, a full installation or expert advice — we're here to keep your fire burning bright.
